Take a closer look on this world-wide craze for MASKS, as the 101 basic component of your virus outbreak apocalypse kit.
MASKS! MASKS! MORE MASKS!
Click onto twitter, check the trending page, and I bet you #coronavirus is in the top 5. This virus has swept the globe and daily necessities has become luxury items. What used to be 1 dollar per piece is now 40. Masks are becoming the survival items and taking over roses as the most romantic gesture you can give to your loved ones on valentine’s day. During this especially difficult time, we saw the incompetence of Hong Kong government, and also responsibilities that some of the companies took on.
480 hkd for 26
BONJOUR COSMETICS TO THE RESCUE
Bonjour, as one of the top cosmetics curated stores, has been taking on this huge responsibility and tried their best to provide the masks and sell them to the customers at the cost price. The mechanism works as following, the company may post about the information for selling and give out queuing numbers to citizens. Those who are lucky enough to get a queuing ticket will be able to purchase one pack of masks to fight the virus.
By being humble and showing what’s behind the scene on their Facebook, they have gained huge boost on their reputation and word of mouth. While other company receives the angry emoji, what Bonjour has been getting are nothing but likes and hearts. By keeping an active profile online and doing what the time requires a company to do, scheduling posts and giving everyone a fair chance, they are loved and regarded as relevant.
Lines queuing around the blocks, citizens are waking up around 4 am to try their luck for 7 masks, manners and humanity are shown through Hong Kongers. By being consistent about the masks supply, Bonjour cosmetics has gained an insane amount of followers.
https://www.facebook.com/bonjourhk/
This goes to show that corporate social responsibility is crucial to a company. Staying consistent during special time requires blood, sweat and tears, and reputation and love come around to bless you.
Here is a clip of Denise Ho’s speech at the Oslo Freedom Forum. She stated, “We are resilient. We are Hong Kongers.” “When the government don’t provide, we take on responsibility by our hands.” Stay strong, stay vigilant, and finally, stay healthy.
We can and will reignite our courage.
Seamus is alive 